投稿日: 投稿者: nakashimamakohito

失敗しないカフェ開業手順　1

ドメインに「カフェ開業.COM」が取れたので、
いづれそちらのページも開設しますが、
知れ渡るのに半年、１年かかるので、先ずはここから。

１５年コーヒーの仕事をしてきて、今は焙煎教室を
専門にやるようになり、開業する人も20人ほど出てきました。

その中から「失敗しないカフェ開業」をテーマに
今わかる最新の手順を書きたいと思います。
私の経験の中からしか言わないので、

常識とのズレは、有るかもしれません

カフェ開業の一番大事なポイントは

1、ダントツに売れる商品(コーヒー)を手に入れる

店の内装でも、立地でも、他のモノでもありません。
ダントツに売れるものを手に入れるのです。

・どこでも買えるモノなど、あなたから買う理由がありません
・誰も買わないモノを売り込んでも売れません
・粗悪なものなど、お客さんのためになりません

誰もが欲しがるモノを売るのです。

例えば、iPhoneの最新版が独占販売出来るとしたら
あなたの商品であるiPhoneは

売れるでしょうか、売れないでしょうか

「そんなことは有り得ない」と考えるなら

カフェ版のiPhoneのような商品をさがせば良いだけです。
幸いにしてコーヒーの世界には、知られていないiPhoneのような
コーヒー豆がいくつかあります。

この言葉が売れる事を証明しています。


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